BEST MARKETING SECRETS YOU NEVER KNEW EXISTED
Every business needs a solid foundation, much like a house does. You use high-quality materials to ensure that the house lasts for a long time and doesn’t collapse because the foundation of the house is what supports everything that comes after it. The truth about marketing is this. It is a crucial component of your company’s foundation.
Similar to how building a house from the scratch takes time to blossom into something beautiful and useful, marketing similarly requires effort, dedication, and commitment. It takes a while, but it’s necessary to keep your business running. That is why these Marketing secrets have been compiled for you to be able to make the best decisions for your business.
Marketing is a skill that every business needs to know. It’s a skill that can help you make more income, grow your business, and get the word out about what you’re doing. It goes beyond simply using advertising to entice customers to purchase your goods or services. Additionally, it entails comprehending client demands in order to build a product or service that satisfies those wants.
Marketing can be done in a variety of methods, including advertising, public relations, promotions, events, social media marketing, and more, depending on the target audience, media platform, and business.
You’ll learn some of the best marketing secrets and strategies in this article that you didn’t even know existed.
WHAT CONTENT MARKETING IS ABOUT
Before we go into the marketing secrets, let’s know what marketing really is. In simple terms, marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services.
In the long run, it entails: choosing a target market, deciding which qualities or topics to stress in advertising, running advertising campaigns, going to trade exhibits and public events; consumer-friendly product and packaging design; contracts with wholesalers, resellers, or retailers; describing the terms of the transaction, including the cost, any discounts, the guarantee, and the return policy; Product placement in media or with individuals who are supposed to influence others’ purchasing decisions, as well as initiatives to increase brand recognition, brand loyalty, and good brand perceptions.
Content marketing is a marketing strategy that involves the creation of materials such as images, videos, podcasts, blogs and various media with a mode of communication that is understandable to the target audience in order to keep them engaged. This is where most of the marketing secrets lie. When a product is available for sale, people will think of your company first, thanks to this strategy’s promotion of brand awareness and establishment of competence.
Your brand is able to stay relevant with content marketing, whether you have new products on sale or not. Once you keep putting out good content, it shows that you have your audience in mind, and in turn you’re able to mark a space for yourself amongst your audience.
In order to explain the value of and eventually sell your goods and services to your target audience, a company generally uses ground breaking marketing secrets, techniques and strategies. However, since the advent of digital media, particularly social media and technological advancements, it has become more and more important for businesses to build long-lasting, significant relationships with the customers they want to purchase their goods and services from.
In this age, most companies can hardly do without social media platforms because it has developed to become a big market place. Why? It’s the fastest and easiest way to find your audience. Keep reading to know why these marketing secrets and platforms are important for your business.
THE IMPORTANCE OF BRAND MARKETING IN A BUSINESS (a marketing secret every business owner should know )
Brand marketing centers on creating brand awareness, creativity, engaging and interactive content that leads to sales for the brand. One method of informing consumers is through marketing. Customers will subsequently have a fundamental understanding of what your product is all about.
KNOWLEDGE AND VALUE
Additionally, your products’ advantages will be known to them. Numerous people learn about a particular product thanks to marketing. Sales of your product will rise when consumers are knowledgeable about it. You have to possess a good strategy to be able to connect with your audience and make sure they know the value of your product. Good thing you will be learning the marketing secrets you need to discover this strategies and apply them to your business.
BELOW ARE THE BEST MARKETING SECRETS YOU NEED TO GROW YOUR BUSINESS TODAY
1. IDENTIFY YOUR AUDIENCE AND KNOW WHAT THEY NEED.
Not everybody is going to need your product. This is one of the best marketing secrets you should take seriously. If you were to go down to a random place to make your product public, chances that the people in the area listening to you understand what you’re talking about might not be up to 3/10. You can’t go to a place where the population consists of a higher percentage of men to advertise a product that is used by women. So you have to consider the location, age, gender and literacy of your audience.
2. FINDING YOUR IDEAL CUSTOMERS
Your chances of engaging with them (your target audience) are improved the more clearly you define your who your ideal customers are.
3. WHAT DO YOU HAVE THAT THEY DESIRE, AND HOW DO THEY INTEND TO USE IT?
Speak the customer’s language and comprehend their wants in order to capture their attention. They are then more receptive to hearing how your solution would address their issue. The same thing goes to marketing your products online. It’s not just about getting a large amount of followers; it’s the ability to convert these people to customers which lies in your marketing strategy.
4. HAVE A FOCUS STRATEGY
As a brand or organization, you offer different services and have a lot of products to sell to your consumers. This is one marketing secret nobody will tell you. It’s a market, meaning that there are other competitors who sell these same products. Because there’s a wide range of products, there must be one that doesn’t exactly meet the needs of the consumers generally. This is where focus strategy comes in.
Find a product that gives you an edge over your competitors. That is your focus strategy, your key marketing secret; you’re trying to solve a major problem that other companies barely offer. By the time you pour in your resources on that product, you’re able to drive the market to your brand. You make them your customers, and not only will they buy that product; you give them a chance to explore other products created by your brand.
Be open to learning from your competitors: This might not sound like the marketing secret you want to hear but learning never stops. Just like you’re here searching for marketing secrets you never knew, you can also gain marketing secrets from your competitors, especially the ones who have been in the business for long. Don’t entirely ignore other companies because they are rivals. There are brands you should emulate from, use them as a model to create something better for your own brand or business.
If a customer finds the product of an old brand less satisfying and is on the lookout for a product that can give them what they want. If your product happens to be one that has the same features but with a good twist that makes it better, there are possibilities of that product driving that brand’s customers to you.
5. THERE IS BEAUTY IN UNIQUENESS
Emulating other brands doesn’t mean you should be exactly like them. There has to be something that makes you stand out. The reason why customers are not going to other brands but your brand is because nobody likes regular stuff when it comes to getting quality products and services. So many companies produce rechargeable torch lights/ lamps with regular pins or cords. What makes your own product different?
6. GIVING YOUR CUSTOMERS VALUE FOR THEIR MONEY
Your products must be satisfying a need. Your customers are buying your products because they need it, not because they saw a pink torchlight and oh yes they like having pink accessories all over their house, so they order it. They have to see the value first, does the torchlight last long, and is it a rechargeable one? Does it break easily? You should be able to solve a problem with your product according to your customers needs.
7. BE A GOOD AMBASSADOR OF YOUR BRAND
Lead by example they say. Seeing is believing, they say. There’s no better way of advertising your product than using them yourself. You and your entire team or employees should be able to promote your products by using them. That way, it spreads to the closest environment; families, friends and relatives. That way they refer your brand to other people and recommend your products anywhere, anytime, because they’ve used it before.
8. HAVE A BRAND STORY
The goal of brand storytelling is to convey and disseminate the narrative underlying the brand using a variety of media, including videos, postings, social media, etc. It aids a brand in evoking emotion. It helps to build a connection with your audience. It is more than simply a story; it serves as an explanation of the brand’s purpose. This strategy can be used to successfully create awareness for the brand.
9. CREATE GOOD CONTENT
There’s a lot to learn in content creation and it varies from different niches. You definitely have to know the kind of content that works for your niche and the platform in which you can disseminate content to your audience effectively. Make your content unique, good content doesn’t have to be long before your audience understands what you’re talking about. Good content answers questions that your audience has been seeking answers to, and it is highly informative and shareable. You have to create content that will make your audience come back to you for more. Short and shareable content are more effective on social media platforms like Instagram, Twitter and Facebook. To be able to use these platforms effectively, you would have to employ the use of content marketing strategies. We would go into content marketing in a bit.
THERE IS A LOT MORE TO CONTENT MARKETING THAN YOU THINK YOU KNOW
Like we discussed earlier, you have to know the kind of content that works for your audience, do they watch more videos, and does your audience consist of more readers? Which platform do you engage more with your audience? All these content marketing secrets must be put into consideration when it comes to content marketing.
1. USE STORYTELLING MARKETING
Ad1: Our new designer bag has comfortable straps, more than five compartments and a water bottle pocket. Get one from our store today.
Ad2: Benson doesn’t have to worry about carrying so many things to work again because our new bag allows him to keep all he needs in one place. He doesn’t even have to complain about backaches again. Are you still complaining or do you want to be like Benson?
These are two brands marketing the same product. If you were to choose, who would you buy from based on their mode of communicating the features of their products?
I believe you would go for the second ad I don’t know your reasons but I’ll tell you why. The difference between the two ads is storytelling. They were able to narrate a story to their audience based on their product and what it has to offer them. Another thing to note, it is centered on the consumer. It is telling you what the product can do for YOU, not just spelling out the features.
Storytelling marketing keeps the audience engaged and it’s easier to understand. It is one marketing secret you should take note of in content marketing.
2. GIVE YOUR CUSTOMERS AN OFFER:
This is a very common marketing secret that attracts customers to your brand. Buy two, get one free. The first ten people to shop from us will be given a 20% discount. You can give offers to your customers in different ways. Everybody loves free stuff. If you have to choose between two similar products and one of them comes with something extra, it wouldn’t be a hard decision to make because you’re getting two things for buying one product. You can use one of your products that aren’t so pricey and give out as the offer, especially one that people will love. You can also run giveaways and contests on your platforms, setting criteria’s that will attract people to your brand. You can use this method to grow your audience.
3. CONSTANTLY CONNECT WITH YOUR AUDIENCE
It’s not just about creating content, you should also interact with your audience. Give room for questions and answers, give room for your audience to make suggestions, make sure you’re available for your audience. People like good customer service. The goal of your brand is to keep your customer happy and satisfied, so you should be able to make them happy by being present with good interaction.
For example, on social media platforms like twitter where people share reviews on products they’ve used, if the person in charge of your company’s twitter account can be able to respond to the audience at all times, it will build trust and attract more audience.
4. RUNNING ADS ON SOCIAL MEDIA PLATFORMS:
This is a marketing secret you have to pay attention to very well. Social media platforms like Facebook, Instagram and Twitter have a feature that enables your content to reach a wider audience. It’s a paid feature, but you would have to understand your brand’s needs, the type of audience you want to reach and all the demographics, so you’re able to customize the data for your paid promotions easily. Once your request to promote your content or brand is reviewed, you’re able to reach more people and not just your audience based on selected duration for the promotion. This won’t be a problem if you have a good social media manager.
Also, there are public figures or significant individuals that have very engaging audiences on social media. This has nothing to do with the number of followers, the numbers are significant but you should focus more on the niche of the individual. You should be able to choose an experienced individual that has a good working history. Are they able to relate with their audience? Is their audience the type of audience that needs your services? Will the audience convert into potential customers? All these should be put into consideration when choosing an influencer
5. KEEP UP WITH TRENDS
Yes, this is very relevant in creating content for your brand. This falls under content marketing strategies. Follow trending topics on social media and pick them up when they are still popular amongst your audience, especially if your audience consists of young people who easily keep up with trends. It’s a very good way of interacting because you’re speaking a common language; it’s going to leave a good impression even when the trend begins to die off.
You could also Create more video content. This might not be necessary for your brand but it is a very valuable marketing secret and an essential part of content marketing. From research, people now engage with video content more than written content. Videos are rapidly taking over the internet, because they are more engaging and fun to watch.
For instance, the Benson ad we used previously will make more sense if used in a video content. When everybody can see how happy Benson is to have a bag that satisfies his wants. When shopping for a bag, a customer will remember Benson and remember the brand.
CONSISTENCY AND COMMITMENT
Of all the marketing secrets we’ve discussed here, this should have been the first but we saved it for last. It doesn’t make it the least important marketing secret. It’s in fact what every other marketing secret depends on. A lot of resources are put into marketing with the aim of making sales. As said earlier on, marketing is a long process and results may not come as fast as expected, but when the right measures are taken to create awareness for the brand and gain an audience; there would definitely be an outcome. This means you always have to show up for your brand and your audience. You have to be consistent and stay committed to the growth of your brand.
With all these marketing secrets mentioned here, make relationships, personal development, and services the focal points of your company, not just sales. You’ll be good to go in creating an even better business with both.